Link Flame
An eco-commerce storefront where every product is screened for what it is made of and who made it — the screening criteria are the product, and they are visible.
The constraint
‘Sustainable’ in commerce is an unpoliced adjective. A storefront that uses the word without showing its criteria is indistinguishable from one that does not mean it.
The approach
Make the screening explicit and browsable: shop by what matters to you, with the material and sourcing criteria surfaced on the product rather than buried in an About page.
Outcomes
- Products screened on material and sourcing, with criteria shown
- Browse by value, not just by category
- 1% for the Planet member, stated on the storefront
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